“Meatless Mondays Catch On, Even With Carnivores”, says the New York Times
Posted by Drew.
The New York Times published a great piece on the national effort for Meatless Mondays. They say it’s going veg once-a-week is getting popular and they use Aspen, Colorado as their example.
From Meatless Mondays Catch On, Even With Carnivores the NYT:
“It’s very interesting, but for some reason when people come to Aspen, they want to eat meat,” said Mimi Lenk, a vegetarian for more than a decade and the manager of Syzygy, a downtown restaurant where elk, bison and lamb are the big sellers.
A new nationwide pro-veggie effort, however — aimed at persuading people to go meatless at least one day a week — has been embraced here more than in any other city in America. At least 20 institutions and restaurants, including Syzygy, are offering vegetarian choices on Mondays under a plan announced this month.
“Nobody is saying, ‘go become a vegetarian,’ ” said Martin Oswald, a restaurateur who led the effort in signing up Meatless Monday participants among his food-industry friends. Mr. Oswald said he thought the dynamic that made Aspen such a prime place to expand Meatless Monday was not philosophy or health, but rather the cutthroat economics of the restaurant business — keeping up with the Joneses for fear of being left out.
“The key was to get enough restaurants involved, then I could say: ‘Well, that guy does it and that guy over there and this guy does it over here. Do you want to do it, too?’ ” he said, sitting across the table at one of his restaurants, Pyramid Bistro. That approach, with its hard-to-say-no overtones, worked well. “So far, nobody has actually refused,” he said.
Link via Paul Shapiro on twitter.
June 17, 2011
Posted in: News
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