Veganism Going Mainstream, It’s Official
Posted by Drew.
Washington Post published a story called “Vegan diets becoming more popular, more mainstream“.В Sweet!
The WaPo uses as evidence the fact there are tons of great vegan cookbooks and TV shows coming out these days. But for me, the fact that The Washington Post is talking about veganism is enough proof that veganism is catching on. Woah, this is so meta.
From Washington Post (AP Story):
Once mocked as a fringe diet for sandal-wearing health food store workers, veganism is moving from marginal to mainstream in the United States.
The vegan “Skinny Bitch” diet books are best-sellers, vegan staples like tempeh and tofu can be purchased at just about any supermarket, and some chain restaurants eagerly promote their plant-only menu items. Today’s vegans are urban hipsters, suburban moms, college students, even professional athletes.
“It’s definitely more diverse. It’s not what you would picture 20 years ago, which is kind of hippie, crunchy,” said Isa Chandra Moskowitz, author of vegan cookbooks like the new “Appetite for Reduction.” She says it’s easier being a vegan now because there is more local produce available and more interesting ways of cooking.
“It’s not just steamed vegetables anymore and brown rice and lentils,” she said.
January 6, 2011
Posted in: News
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